A Blog for Writers or Readers?

A Melange-Books author made a comment on the Melange-Books author's page that made sense. The comment had to do with writer's blogs. And this blog, right here, happens to be a writer's blog--meaning it's a blog written by a writer.

But the point of the other author's comment was to whom do you target your blog? To writers? Or to readers? The point was that if a writer's blog targets other writers by giving writing suggestions, or habitually posting about how to write, or giving tips about writing, etc., then you are targeting the wrong audience. You should be targeting READERS, because it's readers who would be the most likely people to actually buy and read your book!

And I agree with that comment 100%. Other writers, I've learned, have zero interest in reading another writer's books. ZERO. I'm not criticizing, I'm just pointing out a fact. So if a writer's blog is attracting other writers to their blog by posting about things other writers would be interested in, then don't expect any sales of your book to result. And maybe that's been one of my problems.

I say that because often I post about stuff only writers would be interested in. Not always. But often. And in doing that, I'm promoting a blog for writers not readers. I will need to stop posting things for writers, because writers aren't going to be buying any of my books. Readers will. This is just plain logical, common sense. It wasn't rocket science to figure that out. But sometimes you can be blind to something that's staring you right in the face.

And it's something I already knew, anyway! I've even posted about that. Yet I still blogged about writing and targeted an audience that would be writers. I hope I can stop that. I have to keep in mind to write for READERS, not writers. And that will be my focus from now on.

One thing I wanted to do, and said I would do, is post some excerpts to my two published books. That would be more suitable to readers, I would think. It might even prompt some sales. Maybe I'll begin tomorrow. Starting with Killer of Killers. OF course, the beginning of both of my books can be read already, on the publisher's websites, and on Amazon. Still, no reason not to include it on my blog, too.